Share the Genius
The campaign inspires Catholics to share their faith simply by living their faith.
As Brand Manager for the campaign, I had the opportunity to work with talented designers, writers, web and film producers.
People, like Igancio, shared their personal stories on film answering the question, "Who shared the genius of Catholicism with you?" While each story was unique, they all inspired viewers to remember someone in their own life who shared the faith with them.
Throughout the campaign, digital content was shared through social channels. The campaign encouraged sharing resources like books, journals, and prayer cards with friends and family. The resources were made affordable and accessible online.